Reflections & Writings

I share my thoughts on emerging industry trends, marketing strategies, and key topics that are influencing the business landscape. Through these posts, I aim to offer a fresh perspective, challenge conventional ideas, and contribute to the ongoing dialogue within the marketing and business communities. My goal is to stay informed, spark discussions, and connect with like-minded professionals who are passionate about innovation and growth. Dive in and explore my latest reflections!

Adolescence isn’t just a Netflix series, it’s a masterclass in hijacking attention. 

Four episodes, each a single, unrelenting shot, peeling back the chaos of youth, toxic masculinity, and a society on the brink. 24M viewers in a week didn’t stumble in, they were dragged, kicking and screaming, by storytelling that doesn’t blink. 

Marketing can steal this fire.

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Is There More to the It Ends with Us Rumours? Could This Be a Strategic Move?

Lately, I’ve been mulling over the chatter surrounding It Ends with Us—specifically, the rumours of tension between Blake Lively and Justin Baldoni during filming and promotions. Could it be that these reports are more than just behind-the-scenes drama? What if, instead, they’re part of a carefully crafted marketing strategy?


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