Navigating Profit Optimisation: Insights from Bibliometric Research
Profit has long been pursued through revenue growth, often at the expense of cost efficiency. This research challenges that imbalance by introducing the Cost Optimisation Index (COI)—a new metric designed to promote a more holistic approach to profit. By analyzing literature trends and industry case studies across finance, banking, and retail, we highlight the overlooked power of cost strategies in achieving sustainable profitability.